Gemini Brings Tokenized Nike, Coca-Cola Stocks to EU Investors

• Gemini’s tokenized U.S. stocks now offer EU retail investors 24/7 trading and fractional ownership.
• Built on the Arbitrum blockchain, these securities ensure regulatory compliance via Dinari and MFSA oversight.

On July 14, 2025, global cryptocurrency exchange Gemini expanded its platform by introducing tokenized U.S. stocks to investors in the European Union. The offering features shares from prominent companies like Nike (NKE), McDonald's (MCD), Starbucks (SBUX), Coca-Cola (KO), and Yum! Brands (YUM). This service merges traditional equities with decentralized finance (DeFi) through blockchain technology and aims to provide global retail investors with easier access to U.S. stocks, thereby enhancing inclusivity in financial markets.

According to a July 14 report by Reuters, Gemini developed this service in partnership with Dinari, a blockchain securities platform. Dinari created dShares™, which are digital derivatives backed 1:1 by actual U.S. equities. The platform mints these shares on Arbitrum, an Ethereum Layer-2 solution known for its scalability, which improves transaction speed and reduces costs compared to traditional exchanges.

This integration offers European investors substantial benefits, such as the ability to transact U.S. equities beyond conventional trading hours without needing a U.S-based brokerage. Furthermore, fractional shares lower the entry barriers for high-value stocks like those of Nike or Coca-Cola, while 24/7 availability revolutionizes accessibility in international investing. Through this initiative, Gemini's broader mission is to simplify financial participation for retail users.

Regulatory compliance underpins this offering’s legitimacy. To ensure that the stock tokenization meets all U.S. market standards, Dinari holds a FINRA broker-dealer registration and a U.S. SEC transfer agent license. In addition, Gemini provides European investors with further safeguards, as the company is licensed by MiFID II and supervised by the Malta Financial Services Authority (MFSA) to maintain alignment with EU financial regulations.

This expansion aligns with Gemini’s previous milestones in tokenizing traditional assets. Earlier in June and July, Gemini unveiled tokenized shares of MicroStrategy (MSTR) and over 20 other equities, solidifying its leadership in blockchain-based securities. With the inclusion of these five new options, the platform now hosts 37 tokenized stocks for EU-based users.

Real-world asset tokenization represents a groundbreaking shift in global finance accessibility. By leveraging blockchain, Gemini strives to democratize financial services, merging established systems with emerging technologies for seamless investor engagement.

As of July 15 at 00:26 UTC, Arbitrum (ARB)—the blockchain powering Gemini’s tokenized stocks—was trading at $0.404, representing a 1.6% decline over the past 24 hours, according to data from CoinMarketCap.